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DUBLIN, IRELAND
DUBLIN, IRELAND
Sarah Ann Macklin
Sarah Ann Macklin
Sarah Ann Macklin needed one digital home for a body of work spread across books, podcasts and practical tools. We designed a platform that gives each format a clear role while holding everything together through one calm, coherent point of view.
Duration
4 Weeks
Client
Sarah Ann Macklin
[
One idea, scattered outputs
]
Sarah's work shared a clear philosophy, but audiences encountered it through separate formats and inconsistent digital touchpoints. That made it harder to understand how the books, podcasts and tools related to one another or which resource was most useful at a particular moment. The platform needed to create coherence without making the work feel institutional.
01
[
One idea, scattered outputs
]
01
Sarah's work shared a clear philosophy, but audiences encountered it through separate formats and inconsistent digital touchpoints. That made it harder to understand how the books, podcasts and tools related to one another or which resource was most useful at a particular moment. The platform needed to create coherence without making the work feel institutional.
[
One idea, scattered outputs
]
01
Sarah's work shared a clear philosophy, but audiences encountered it through separate formats and inconsistent digital touchpoints. That made it harder to understand how the books, podcasts and tools related to one another or which resource was most useful at a particular moment. The platform needed to create coherence without making the work feel institutional.
[
Organised around the audience
]
We structured the site around audience needs and next actions rather than content format alone. Clear navigation and hierarchy connect the different parts of Sarah's work, while the visual language carries the warmth and conviction of her message. Each resource can stand on its own and still contribute to one recognisable platform.
02
[
Organised around the audience
]
02
We structured the site around audience needs and next actions rather than content format alone. Clear navigation and hierarchy connect the different parts of Sarah's work, while the visual language carries the warmth and conviction of her message. Each resource can stand on its own and still contribute to one recognisable platform.
[
Organised around the audience
]
02
We structured the site around audience needs and next actions rather than content format alone. Clear navigation and hierarchy connect the different parts of Sarah's work, while the visual language carries the warmth and conviction of her message. Each resource can stand on its own and still contribute to one recognisable platform.
[
Connection in practice
]
Sarah's work now has one coherent digital home. Audiences can understand how the books, podcasts and practical tools relate to the same philosophy and move more easily towards the resource most relevant to them.
03
[
Connection in practice
]
03
Sarah's work now has one coherent digital home. Audiences can understand how the books, podcasts and practical tools relate to the same philosophy and move more easily towards the resource most relevant to them.
[
Connection in practice
]
03
Sarah's work now has one coherent digital home. Audiences can understand how the books, podcasts and practical tools relate to the same philosophy and move more easily towards the resource most relevant to them.
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No single expression defines a brand. The sum of them does.
[MENU]
[SOCIAL]
2026 All Rights Reserved.
[LOCATION]
Dublin, Ireland
[MENU]
[SOCIAL]
2026 All Rights Reserved.
[LOCATION]
Dublin, Ireland
No single expression defines a brand. The sum of them does.
[MENU]
[SOCIAL]
[LOCATION]
Dublin, Ireland
2026 All Rights Reserved.