![](data:image/svg+xml,<svg display="block" id="3723212043" role="presentation" viewBox="0 0 825 90" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="90.30000045776367px" id="YXk_0hCKh" width="825.150009765625px"><path d="M 70.57 63.17 C 70.57 79.65 57.38 90.3 36.96 90.3 C 15.25 90.3 0.41 78.81 0.02 61.72 L 0 60.95 L 16.79 60.95 L 16.85 61.64 C 17.71 70.81 25.23 76.28 36.96 76.28 C 47.23 76.28 53.86 71.47 53.86 64.03 C 53.86 55.71 44.57 53.91 33.82 51.82 C 19.3 49 2.84 45.8 2.84 25.89 C 2.84 9.92 14.97 0 34.5 0 C 54.03 0 68.47 10.58 68.85 26.97 L 68.87 27.75 L 52.09 27.75 L 52.03 27.06 C 51.19 18.77 44.79 14 34.5 14 C 25.49 14 19.43 18.48 19.43 25.15 C 19.43 33.48 28.74 35.25 39.53 37.31 C 54.08 40.1 70.57 43.26 70.57 63.17 M 95.58 39.27 L 95.58 67.59 C 95.58 73.46 97.47 75.55 102.8 75.55 L 110.91 75.55 L 110.91 88.82 L 98.02 88.82 C 85.2 88.82 79.48 83.11 79.48 70.29 L 79.48 39.27 L 69.91 39.27 L 69.91 26 L 79.48 26 L 79.48 10.06 L 95.58 10.06 L 95.58 26 L 110.91 26 L 110.91 39.27 Z M 169.78 26 L 169.78 88.82 L 154.05 88.82 L 154.05 80.73 C 150.15 86.91 143.59 90.3 135.43 90.3 C 122.24 90.3 114.68 81.57 114.68 66.36 L 114.68 26 L 130.9 26 L 130.9 64.28 C 130.9 72.49 134.53 76.65 141.69 76.65 C 149.23 76.65 153.56 71.47 153.56 62.44 L 153.56 26 Z M 217.88 1.46 L 217.88 35.12 C 213.4 28.28 206.31 24.52 197.79 24.52 C 181.96 24.52 172.13 37.13 172.13 57.41 C 172.13 77.69 181.96 90.3 197.79 90.3 C 206.59 90.3 213.85 86.25 218.37 78.88 L 218.37 88.82 L 234.1 88.82 L 234.1 1.46 Z M 203.43 77.02 C 194.02 77.02 188.84 70.05 188.84 57.41 C 188.84 44.77 194.02 37.8 203.43 37.8 C 212.84 37.8 217.88 44.76 217.88 57.41 C 217.88 70.06 212.75 77.02 203.43 77.02 M 255.37 1.46 L 239.15 1.46 L 239.15 16.71 L 255.37 16.71 Z M 255.37 26 L 239.15 26 L 239.15 88.82 L 255.37 88.82 Z M 290.52 24.52 C 271.16 24.52 259.6 36.82 259.6 57.41 C 259.6 78 271.16 90.3 290.52 90.3 C 309.88 90.3 321.44 78 321.44 57.41 C 321.44 36.82 309.88 24.52 290.52 24.52 M 290.52 77.02 C 281.48 77.02 276.3 69.87 276.3 57.41 C 276.3 44.95 281.48 37.8 290.52 37.8 C 299.56 37.8 304.73 44.94 304.73 57.41 C 304.73 69.88 299.55 77.02 290.52 77.02 M 530.57 48.95 L 530.57 88.82 L 514.35 88.82 L 514.35 51.03 C 514.35 42.49 510.56 38.16 503.08 38.16 C 495.02 38.16 490.58 43.39 490.58 52.87 L 490.58 88.82 L 474.37 88.82 L 474.37 26 L 489.97 26 L 489.97 34.74 C 494.01 28.14 500.83 24.52 509.34 24.52 C 522.83 24.52 530.57 33.43 530.57 48.95 M 407.5 63.17 C 407.5 79.65 394.3 90.3 373.88 90.3 C 352.17 90.3 337.33 78.81 336.95 61.72 L 336.93 60.95 L 353.7 60.95 L 353.78 61.63 C 354.63 70.81 362.14 76.28 373.88 76.28 C 384.15 76.28 390.79 71.47 390.79 64.03 C 390.79 55.71 381.5 53.91 370.75 51.82 C 356.23 49 339.77 45.81 339.77 25.89 C 339.77 9.92 351.9 0 371.43 0 C 390.96 0 405.4 10.58 405.78 26.97 L 405.8 27.75 L 389.03 27.75 L 388.95 27.07 C 388.12 18.77 381.73 14 371.43 14 C 362.41 14 356.35 18.48 356.35 25.15 C 356.35 33.47 365.66 35.25 376.45 37.31 C 391 40.1 407.5 43.26 407.5 63.17 M 441.319 24.52 C 421.959 24.52 410.399 36.82 410.399 57.41 C 410.399 78 421.959 90.3 441.319 90.3 C 457.009 90.3 468.279 82.14 470.029 69.53 L 470.149 68.68 L 453.609 68.68 L 453.469 69.25 C 452.559 72.96 449.719 77.39 441.319 77.39 C 432.919 77.39 427.219 71.86 426.539 62.2 L 470.949 62.2 L 471.009 61.52 C 471.139 60.14 471.139 58.87 471.139 57.41 C 471.139 37.13 459.709 24.52 441.319 24.52 M 426.849 50.4 C 428.079 42.04 433.209 37.43 441.319 37.43 C 448.939 37.43 453.719 42.04 454.819 50.4 Z M 564.11 24.52 C 544.74 24.52 533.18 36.82 533.18 57.41 C 533.18 78 544.74 90.3 564.11 90.3 C 579.79 90.3 591.06 82.14 592.82 69.52 L 592.92 68.68 L 576.39 68.68 L 576.25 69.25 C 575.35 72.96 572.52 77.39 564.11 77.39 C 555.7 77.39 550 71.86 549.33 62.2 L 593.74 62.2 L 593.8 61.52 C 593.92 60.14 593.92 58.87 593.92 57.41 C 593.92 37.13 582.5 24.52 564.11 24.52 M 549.63 50.4 C 550.86 42.04 555.99 37.43 564.11 37.43 C 571.72 37.43 576.5 42.04 577.61 50.4 Z M 640.81 63.28 L 657.5 63.28 L 657.46 64.07 C 656.44 80.74 645.79 90.3 628.26 90.3 C 608.89 90.3 597.33 78 597.33 57.41 C 597.33 36.82 608.89 24.52 628.26 24.52 C 645.79 24.52 656.44 34.08 657.46 50.74 L 657.5 51.53 L 640.81 51.53 L 640.75 50.84 C 640.16 42.55 635.6 37.8 628.26 37.8 C 619.22 37.8 614.04 44.94 614.04 57.41 C 614.04 69.88 619.22 77.02 628.26 77.02 C 635.6 77.02 640.16 72.26 640.75 63.97 Z M 719.71 87.77 C 716.21 79.7 716.09 78.59 716.09 70.9 L 716.09 44.78 C 716.09 31.91 706.25 24.52 689.09 24.52 C 671.93 24.52 661.97 31.59 661.97 44.41 L 661.97 45.15 L 678.29 45.15 L 678.31 44.43 C 678.42 39.92 682.24 37.43 689.09 37.43 C 695.94 37.43 699.87 39.82 699.87 44.53 C 699.87 50.05 692.92 51.02 684.88 52.15 C 673.69 53.72 659.76 55.67 659.76 71.39 C 659.76 82.72 667.81 90.05 680.26 90.05 C 689.02 90.05 696.33 86.28 700.46 79.69 L 703.64 88.82 L 720.15 88.82 Z M 686.03 77.39 C 679.43 77.39 676.35 74.93 676.35 69.67 C 676.35 63.6 682.92 61.69 689.88 59.66 C 693.32 58.65 696.88 57.61 699.87 56.01 L 699.87 62.44 C 699.87 69.87 695.12 77.39 686.03 77.39" fill="rgb(0, 0, 0)" height="90.30000045776367px" id="Tu119EZZY" transform="translate(105 0)" width="720.150009765625px"/><path d="M 29.62 59.253 C 13.299 59.253 0 46.072 0 29.626 C 0 13.302 13.298 0 29.62 0 Z M 88.859 59.374 C 88.859 75.698 75.681 89 59.24 89 C 42.918 89 29.62 75.698 29.619 59.374 Z" fill="rgb(0, 0, 0)" height="89.00000054931641px" id="sqCofdzoM" transform="translate(0 1)" width="88.85899948120118px"/><path d="M 29.62 59.011 L 0 59.011 C 0 75.335 13.299 88.637 29.62 88.637 Z M 59.24 58.527 C 75.319 58.526 88.495 45.347 88.495 29.263 C 88.495 13.18 75.318 0 59.239 0 C 43.16 0 29.982 13.18 29.982 29.263 C 29.982 45.346 43.159 58.526 59.239 58.527 Z" fill="rgb(0, 0, 0)" height="88.63700158691407px" id="KVHbMuD7K" transform="translate(0 1.5)" width="88.49500035095215px"/></g></svg>)
DUBLIN, IRELAND
DUBLIN, IRELAND
Retreat Kr
Retreat Kr
Retreat Kr needed to enter the US skincare market with the credibility of an established brand. We created its identity, packaging and website from the ground up, translating Korean heritage into a clear, premium system.
Duration
16 WEEKS
Client
Retreat Kr
[
Earning shelf trust
]
Retreat Kr had strong foundations in its formulations, manufacturing and Korean origin. The problem was making that substance visible in a US category where customers assess credibility in seconds and where familiar beauty conventions make many new brands look interchangeable. The identity needed to express cultural origin with specificity while creating enough clarity and authority to support a full product range.
01
[
Earning shelf trust
]
01
Retreat Kr had strong foundations in its formulations, manufacturing and Korean origin. The problem was making that substance visible in a US category where customers assess credibility in seconds and where familiar beauty conventions make many new brands look interchangeable. The identity needed to express cultural origin with specificity while creating enough clarity and authority to support a full product range.
[
Earning shelf trust
]
01
Retreat Kr had strong foundations in its formulations, manufacturing and Korean origin. The problem was making that substance visible in a US category where customers assess credibility in seconds and where familiar beauty conventions make many new brands look interchangeable. The identity needed to express cultural origin with specificity while creating enough clarity and authority to support a full product range.
[
Heritage as identity
]
We built one system across identity, packaging and digital experience. Korean typography, a distinctive red palette and a repeatable packaging architecture give the range recognition without reducing its heritage to decoration. On the website, product hierarchy, ingredient information and clearer purchase pathways help the customer move from first impression to informed choice.
02
[
Heritage as identity
]
02
We built one system across identity, packaging and digital experience. Korean typography, a distinctive red palette and a repeatable packaging architecture give the range recognition without reducing its heritage to decoration. On the website, product hierarchy, ingredient information and clearer purchase pathways help the customer move from first impression to informed choice.
[
Heritage as identity
]
02
We built one system across identity, packaging and digital experience. Korean typography, a distinctive red palette and a repeatable packaging architecture give the range recognition without reducing its heritage to decoration. On the website, product hierarchy, ingredient information and clearer purchase pathways help the customer move from first impression to informed choice.
[
What the system enabled
]
Retreat Kr entered the market with an identity capable of holding the full range together and making its Korean origin immediately recognisable. The system gives new products a consistent foundation across packaging and digital experience.
03
[
What the system enabled
]
03
Retreat Kr entered the market with an identity capable of holding the full range together and making its Korean origin immediately recognisable. The system gives new products a consistent foundation across packaging and digital experience.
[
What the system enabled
]
03
Retreat Kr entered the market with an identity capable of holding the full range together and making its Korean origin immediately recognisable. The system gives new products a consistent foundation across packaging and digital experience.
[
MORE PROJECTS
]
Continue exploring
[
MORE PROJECTS
]
Continue exploring
[
MORE PROJECTS
]
Continue exploring
linux-foundation
View
The Linux Foundation
The Linux Foundation
linux-foundation
View
The Linux Foundation
The Linux Foundation
linux-foundation
View
The Linux Foundation
The Linux Foundation
south-florida-turf
View
South Florida Turf
South Florida Turf
south-florida-turf
View
South Florida Turf
South Florida Turf
south-florida-turf
View
South Florida Turf
South Florida Turf
No single expression defines a brand. The sum of them does.
[MENU]
[SOCIAL]
2026 All Rights Reserved.
[LOCATION]
Dublin, Ireland
[MENU]
[SOCIAL]
2026 All Rights Reserved.
[LOCATION]
Dublin, Ireland
No single expression defines a brand. The sum of them does.
[MENU]
[SOCIAL]
[LOCATION]
Dublin, Ireland
2026 All Rights Reserved.