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DUBLIN, IRELAND
DUBLIN, IRELAND
San Antonio Spurs
San Antonio Spurs
The San Antonio Spurs needed to turn a two-year AI transformation into a story that different audiences could understand and act on. We structured the programme into a clear communications system for internal adoption, league presentation and wider industry discussion.
Duration
4 Weeks
Client
San Antonio Spurs
[
Ai Transformation
]
The programme crossed technology, operations and organisational change, but its value depended on more than documenting what had happened. Technical, executive and operational audiences needed a shared account of the journey, the decisions behind it and the practical steps required for adoption. Complexity had to be reduced without removing the substance that made the work useful.
01
[
Ai Transformation
]
01
The programme crossed technology, operations and organisational change, but its value depended on more than documenting what had happened. Technical, executive and operational audiences needed a shared account of the journey, the decisions behind it and the practical steps required for adoption. Complexity had to be reduced without removing the substance that made the work useful.
[
Ai Transformation
]
01
The programme crossed technology, operations and organisational change, but its value depended on more than documenting what had happened. Technical, executive and operational audiences needed a shared account of the journey, the decisions behind it and the practical steps required for adoption. Complexity had to be reduced without removing the substance that made the work useful.
[
From journey to framework
]
We broke the transformation into a modular narrative that connects strategic intent, implementation stages and practical application. Presentation and reading formats were designed for different levels of detail, allowing the same core story to support internal communication, league sessions and wider industry discussion without becoming a different message each time.
02
[
From journey to framework
]
02
We broke the transformation into a modular narrative that connects strategic intent, implementation stages and practical application. Presentation and reading formats were designed for different levels of detail, allowing the same core story to support internal communication, league sessions and wider industry discussion without becoming a different message each time.
[
From journey to framework
]
02
We broke the transformation into a modular narrative that connects strategic intent, implementation stages and practical application. Presentation and reading formats were designed for different levels of detail, allowing the same core story to support internal communication, league sessions and wider industry discussion without becoming a different message each time.
[
The framework in use
]
The Spurs' transformation now exists as a reusable communications framework rather than a single retrospective presentation. The same structure can support internal adoption, league discussion and wider industry audiences while preserving one coherent account of the journey.
03
[
The framework in use
]
03
The Spurs' transformation now exists as a reusable communications framework rather than a single retrospective presentation. The same structure can support internal adoption, league discussion and wider industry audiences while preserving one coherent account of the journey.
[
The framework in use
]
03
The Spurs' transformation now exists as a reusable communications framework rather than a single retrospective presentation. The same structure can support internal adoption, league discussion and wider industry audiences while preserving one coherent account of the journey.
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No single expression defines a brand. The sum of them does.
[MENU]
[SOCIAL]
2026 All Rights Reserved.
[LOCATION]
Dublin, Ireland
[MENU]
[SOCIAL]
2026 All Rights Reserved.
[LOCATION]
Dublin, Ireland
No single expression defines a brand. The sum of them does.
[MENU]
[SOCIAL]
[LOCATION]
Dublin, Ireland
2026 All Rights Reserved.