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DUBLIN, IRELAND
DUBLIN, IRELAND
Neya
Neya
Neya needed to establish credibility in a crowded natural beauty market without losing warmth or approachability. We created its identity, packaging and website as one coherent system, balancing ingredient-led clarity with a more distinctive emotional world.
Duration
3 Weeks
Client
Neya Cosmetics
[
Beyond natural convention
]
Natural ingredients were central to Neya's offer, but they were not enough to create distinction in a saturated category. The brand needed to communicate care and efficacy without becoming clinical, and aspiration without borrowing the familiar language of luxury beauty. Every expression had to make the product feel trustworthy, desirable and approachable at once.
01
[
Beyond natural convention
]
01
Natural ingredients were central to Neya's offer, but they were not enough to create distinction in a saturated category. The brand needed to communicate care and efficacy without becoming clinical, and aspiration without borrowing the familiar language of luxury beauty. Every expression had to make the product feel trustworthy, desirable and approachable at once.
[
Beyond natural convention
]
01
Natural ingredients were central to Neya's offer, but they were not enough to create distinction in a saturated category. The brand needed to communicate care and efficacy without becoming clinical, and aspiration without borrowing the familiar language of luxury beauty. Every expression had to make the product feel trustworthy, desirable and approachable at once.
[
Evidence with emotion
]
We combined clear ingredient communication and product hierarchy with a richer visual world built from archival imagery, organic colour and restrained typography. One system connects packaging and digital experience, helping customers move between emotional appeal and practical product understanding without encountering two different versions of the brand.
02
[
Evidence with emotion
]
02
We combined clear ingredient communication and product hierarchy with a richer visual world built from archival imagery, organic colour and restrained typography. One system connects packaging and digital experience, helping customers move between emotional appeal and practical product understanding without encountering two different versions of the brand.
[
Evidence with emotion
]
02
We combined clear ingredient communication and product hierarchy with a richer visual world built from archival imagery, organic colour and restrained typography. One system connects packaging and digital experience, helping customers move between emotional appeal and practical product understanding without encountering two different versions of the brand.
[
From launch to recognition
]
Neya now has one coherent system across packaging and digital experience, making the relationship between natural ingredients, efficacy and emotional appeal easier to understand. Individual products can feel distinct while continuing to build recognition for the wider brand.
03
[
From launch to recognition
]
03
Neya now has one coherent system across packaging and digital experience, making the relationship between natural ingredients, efficacy and emotional appeal easier to understand. Individual products can feel distinct while continuing to build recognition for the wider brand.
[
From launch to recognition
]
03
Neya now has one coherent system across packaging and digital experience, making the relationship between natural ingredients, efficacy and emotional appeal easier to understand. Individual products can feel distinct while continuing to build recognition for the wider brand.
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No single expression defines a brand. The sum of them does.
[MENU]
[SOCIAL]
2026 All Rights Reserved.
[LOCATION]
Dublin, Ireland
[MENU]
[SOCIAL]
2026 All Rights Reserved.
[LOCATION]
Dublin, Ireland
No single expression defines a brand. The sum of them does.
[MENU]
[SOCIAL]
[LOCATION]
Dublin, Ireland
2026 All Rights Reserved.