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DUBLIN, IRELAND
DUBLIN, IRELAND
Moroccan Tea Co
Moroccan Tea Co
Moroccan Tea Co needed packaging that could express cultural origin without becoming ornamental or familiar. We built an identity and packaging system that draws from Moroccan craft while giving every blend a distinct, contemporary presence.
Duration
2 weeks
Client
Moroccán Tea Co
[
Heritage without shorthand
]
Moroccan culture offered a rich source of meaning, but the category often reduces that heritage to decorative signals. The challenge was to represent origin with greater specificity and respect while creating enough clarity and distinction for a competitive retail setting. The range needed to feel connected without making every blend look the same.
01
[
Heritage without shorthand
]
01
Moroccan culture offered a rich source of meaning, but the category often reduces that heritage to decorative signals. The challenge was to represent origin with greater specificity and respect while creating enough clarity and distinction for a competitive retail setting. The range needed to feel connected without making every blend look the same.
[
Heritage without shorthand
]
01
Moroccan culture offered a rich source of meaning, but the category often reduces that heritage to decorative signals. The challenge was to represent origin with greater specificity and respect while creating enough clarity and distinction for a competitive retail setting. The range needed to feel connected without making every blend look the same.
[
A family of distinct blends
]
We created a shared packaging architecture informed by Moroccan pattern, colour and craft. A central motif gives the brand continuity, while individual palettes and ingredient illustrations give each blend its own character. The result is a system designed to build recognition at range level and make individual products easier to identify.
02
[
A family of distinct blends
]
02
We created a shared packaging architecture informed by Moroccan pattern, colour and craft. A central motif gives the brand continuity, while individual palettes and ingredient illustrations give each blend its own character. The result is a system designed to build recognition at range level and make individual products easier to identify.
[
A family of distinct blends
]
02
We created a shared packaging architecture informed by Moroccan pattern, colour and craft. A central motif gives the brand continuity, while individual palettes and ingredient illustrations give each blend its own character. The result is a system designed to build recognition at range level and make individual products easier to identify.
[
Recognition at retail
]
The packaging gives Moroccan Tea Co a recognisable family at shelf level while preserving the character of each blend. Cultural references feel integrated into the system rather than added as decoration.
03
[
Recognition at retail
]
03
The packaging gives Moroccan Tea Co a recognisable family at shelf level while preserving the character of each blend. Cultural references feel integrated into the system rather than added as decoration.
[
Recognition at retail
]
03
The packaging gives Moroccan Tea Co a recognisable family at shelf level while preserving the character of each blend. Cultural references feel integrated into the system rather than added as decoration.
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No single expression defines a brand. The sum of them does.
[MENU]
[SOCIAL]
2026 All Rights Reserved.
[LOCATION]
Dublin, Ireland
[MENU]
[SOCIAL]
2026 All Rights Reserved.
[LOCATION]
Dublin, Ireland
No single expression defines a brand. The sum of them does.
[MENU]
[SOCIAL]
[LOCATION]
Dublin, Ireland
2026 All Rights Reserved.